Eurocomm, hosted by the International Association of Business Communicators, the Middle East and Europe division, is a communications conference held every two years with speakers from the very top of their field.
Yes, I know what you’re thinking, business communicators, small NGO?! Where’s the link? Surely you’re not spending all my donations on trips to Turin. Well no. Thanks to the board of IABC, I managed to secure a scholarship to help me get there and Ryanair did the rest of the job (actually, quite painlessly).
So I arrived with my metaphorical socks pulled up high, pen and paper (and smartphone) poised and ready to learn, or perhaps absorb is a better word, all that I could from the world of communications and see how it could be best applied to EIA.
Two days were spent in a stunning location overlooking the city learning about the latest in comms, with interesting and dynamic people, all fuelled by the best espresso.
In short, I have taken away so much from the conference and could go on at length about the importance of communications but in this information overload world we now inhabit, instead I will summarise some of the key lessons in less than 140 characters. In other words, a tweet!
- Stephane Dujarric, Director of News & Media at the UN: “Issue comes before the logo”, always tell a compelling human story
- Silvia Cambie working with the European Training Foundation: “Networks are replacing individuals as base of communications”
- Aureli Valtat – Eurocontrol and Tweeting through the ash cloud: “Twitter is not just a push channel – interactivity is key”
- Mark Comerford on Social Media & Journalism: “Everything is changing…and survival relies on being responsive to change”
- Are you ready for the digital revolution?
- Steve Seager on SEO: “Shameless blog promotion is ok!”
- Suzanne Salvo of Salvo Photo on the accidental photographer: “show results, not the product”
So for EIA, we are in the middle of updating our website (in fact this conference could not have come at a better time) and there is much we can implement right away. From optimizing content, integrating more of our media (analogue & digital) and selecting powerful imagery that crosses the language barrier. Embracing the perception shift may take a little longer. But watch this space.
I will finish with the words of Mark Comerfor:
“if you want to reach me, you will have to reach my network”
I would like to add a personal thanks to board members of the IABC, especially Michael Ambjorn.
“NGO comms newbie”